Philosophy
Anyone involved in theater should know that this is no ordinary business. No business like show business? That’s an understatement.
Theater relies on the collaboration and talents of directors, designers, technicians, managers and performers. Theater also relies on administrators skilled in financing and fundraising, marketing and publicity, audience services, and building operations. The challenge of a successful producer or manager is to merge all of these elements—both artistic and administrative—into a live experience that makes the collaborators shine, the supporters proud, and the audience returning. Whether you’re beginning your search for a performance space, creating a new company, planning a season, heading into opening night, developing a board, searching for funding, or creating a promotional blog, there’s no substitute for a manager or producer specifically trained and skilled in theater.
A sharp manager might create financially sound budgets and search out low-cost sources of materials, costumes or props. An experienced writer might assemble attractive proposals or promotional materials. But it takes a producer or manager skilled in the unique business of theater to also understand the creative skills and personalities involved in the artistic process, and to successfully interact with the talent, board and administrators, funders, press, and audience. This producer or manager will promote both the art and business of theater so performances can be what they truly should—both entertaining and provocative—for everybody involved.
A creative producer or theater manager will provide focus, organization, communication, understanding and support to the theater staff, artists and board. The theater management and production services of Darren Farrington offer these skills and direction to all theaters, producers and performing arts centers from community start-ups and school clubs to professional companies.
Specific services offered are listed on the Services and Writing pages. Please also read Darren’s blog for clients, potential clients, and theater professionals and amateurs.
