No, I don’t know everything there is to know about theater. But I do know where to find answers. You do too—because you’re already there.
When I first worked in professional theater about twenty years ago, every production management office had some form of a resource guide. These guides listed leads for finding everything from acrylic paints to zip lights. They were especially great resources for finding unusual props, set pieces, or costume materials. I spent a few years away from theater, and when I came back production resource books weren’t so common. In their place was—and is—the Internet.
The Internet may be more useful to theater and entertainment than just about any other industry. Theater productions are always incorporating new ideas and materials. Manufacturers usually take in one piece and produce another, but in theater there’s always a challenge to find something out of the ordinary or a new way to do something. Each production might call for some new or unusual effect, lighting equipment, set material, rigging, prop or costume.
Resources on the Internet are just as useful for theater managers, marketers and fundraisers. Here are just a few of the ways a theater can benefit from the Internet:
• Shopping and purchases. Theaters used to rely on catalogs and special orders for anything they couldn’t track down locally. Now, just about any item can be searched for and ordered online. This not only takes less time, but prices can be compared to save money too.
• Production resources, effects, equipment, and sound files. Production managers, tech directors, and designers can do more than just order on the Internet. New materials and equipment and ways to use them can be researched. Sound designers and engineers can even find sound effects available for download.
• Play directories. Not only are plays available to purchase and license at sites such as MTI and Samuel French, but theaters can also find many sites to search for plays in specific genres or with specific size casts.
• Press contacts. Marketing directors can use the Internet to find contacts at local newspapers, magazines, radio and television stations. Theaters might even search for press and media in an area and find some that they hadn’t remembered or known about before.
• Foundations and corporations. Development directors can research foundations, corporations and government agencies that might donate or sponsor programs at their theaters. Not only are giving histories and guidelines easy to find, but many funders now allow or even require that requests be made online.
• Service organizations and arts councils. Almost all theater organizations have websites now, including national organizations such as Theater Communications Group and the American Association of Community Theatres. Theaters can find local organizations and advocates to benefit from their programs and resources.
• Theater directories and rental spaces. Among the resources that some service organizations provide are access to their membership lists or directories of spaces that available for rent. Some rental spaces might even have virtual tours available online.
• Sample contracts. Not only might directories of rental spaces be available, but theaters can also find sample contracts for renting a space, hiring a consultant, licensing a play, booking a performer, or almost anything else an agreement might be needed for.
• Interns or internship programs. Searches can provide lists of local colleges, universities and even high schools to find contacts for sending internship notices. On the other hand, students can use the Internet to find local theaters and arts organizations for possible internships.
• Forums. If you can’t find answers anywhere else, post a question on a forum especially for theater producers and managers. You’re likely to find someone who has dealt with an issue before or, at the very least, you’ll find a good social networking site. Some good theater forums I’ve found are the AACT Forum, the Community Theatre Green Room, and the discussion boards at Musicals.net.
There are probably countless ways a theater can use the Internet—posting audition notices, researching union guidelines, and advertising job openings are just a few others. One more is reading theater blogs, which can be either official blogs of theater companies, reviews by professional or amateur playgoers, journals of theater artists, or articles and discussions by people who care about the future of theater. Check out the few that I’ve included in a new blogroll—each of them is a great resource too.